Colgate Max White Charcoal whitening toothpaste helps keep your smile bright with gently cleansing microparticle minerals and activated charcoal. Used twice a day, the toothpaste removes up to 100% of surface stains on teeth, and the fluoride it contains also strengthens your teeth and helps protect them from cavities. The effective formula of Colgate Max White Charcoal whitening toothpaste restores the natural whiteness of your teeth and gives you the confidence to smile brightly!