Activia Blueberry Yoghurt let's you enjoy yoghurt with deliciously creamy texture and tasty pieces of blueberry. The yoghurt can be enjoyed for breakfast, snack or after dinner. Eat it as it is or with muesli, cereal, fruit, and berries. Activia contains 4 billion live bifidus cultures as a part of unique blend of 5 ferments and also calcium which contributes to the normal function of digestive enzymes. Activia - feeling good starts from the belly. Eat as part of a balanced and diverse diet and a healthy lifestyle.