OGX Keratin Oil Hair Shampoo's rich fortifying blend is proven to prevent breakage and reduce split-ends by 80%* The formula helps strengthen each hair strand and prevent it from breaking further due to brushing and styling,makeing hair resilient and healthy-looking A powerful formula with patented LipiPro Shield tech proven to make your hair more resilient with every wash*, this hair strengthening shampoo nourishes hair to its core and throughout to add a luminescent shine to hair. It transforms hair into beautiful and shiny locks *vs non conditioning shampoo, with continuous use Its exclusive formula is a rich blend with Keratin Proteins and Argan Oil, not only does the formula thoroughly cleanse but it also strengthens and nourishes to help maintain long and strong hair. Sulfates can strip hair of its natural oil, making them susceptible to damage. This is why our gentle shampoo is crafted with sulfate-free surfactants to give your hair the best care it deserves OGX Strength and Length Keratin Oil Shampoo is now available in a new bottle* made with recycled plastic *Bottle size remains the same at 385ml