The Santa Maria Steakhouse BBQ Rub from Paulig PRO is a premium dry rub for foodservice professionals. This BBQ seasoning combines smoked paprika, garlic and ginger with earthy undertones from celery seeds and cumin – creating a complex yet balanced flavour profile. Whether you prepare steaks, ribs, chicken or vegetables, this versatile BBQ spice blend adds depth, warmth and a smoky signature finish. This is a ready-to-use rub for chefs looking to elevate the menu with consistent high-impact flavours while saving time. • BBQ rub for professional kitchens • Dry rub for grilled meats, poultry and vegetables • Ready-to-use spice blend for consistent results • Steakhouse-style seasoning with celery seeds and cumin • Ideal for chefs seeking bold BBQ flavours