Schwarzkopf LIVE Color Moment - Endless styles in every shade Your Color, your style. Express your creativity with LIVE's semi-permanent Colors. Discover intense Color vibrancy thanks to built-in electrifying pigments. Or go pastel by mixing the Color cream with the conditioner included. This semi permanent hair Color without ammonia** lasts up to 15 washes. Vegan formula**. Recycled leaflet, 100% recycled aluminium tube. Be smarter. Recycle.*** Based on molecular hair science, the formula of Schwarzkopf hair products with HaptIQ anti-damage system cares for the hair by creating new micro-bonds within the hair, enveloping the hair with a protective layer after Coloration, and restoring strength for up to 90% less hair breakage* and 100% Color confidence. Easy application: 1. Mix: For vibrant Color results apply the Color cream directly. For pastel Color results mix the Color cream with the conditioner 2. Apply: Apply Color cream with your hands to your hair 3. Wait: Leave Color cream on your hair for 20–30 minutes 4. Rinse: Rinse until the water runs clear 5. Care: Apply conditioner sachet for immediate after care We recommend this purple hair dye for bleach blonde to light brown hair. You have darker hair? Pre-lighten with LIVE Intense Bleach for an even brighter Color result. For long or thick hair, we recommend using two packs. The Product Benefits at a Glance: Semi-permanent purple hair dye Endless styles in every shade Up to 15 washes Glossy shine No ammonia** Vegan formula*** * Compared with and without conditioner treatment **Ammonia-free, as per semi-permanent standards *** Free from animal derived ingredients **** learn more under smarterinitiative.com